Service

Not every brand needs a film. Some have a story that does.

When the story earns one, PixlGen Studio makes it: a cinematic brand film that carries identity, belief, emotion and purpose, and stays in service of the marketing idea rather than being made for its own sake.

What a brand film is for

A product page tells people what something is. A brand film helps them understand why the business exists and why it should matter to them. Its material is story, identity, belief, emotion, purpose and memory.

Brand film or product advertising?

Product advertising asks: why should I notice, want or understand this product? A brand film asks: why should I understand, remember or care about this brand and its story? The first suits a launch or a product page. The second suits a company at a moment that needs explaining. See product advertising for the first.

Stories that can carry a film

• A founder story
• A company story or brand origin
• A brand manifesto
• A launch narrative
• An institutional story
• An employer brand film
• A major company milestone
• A brand repositioning
• The narrative at the centre of a campaign

When it makes sense

• Your founder story is part of why the company matters.
• Your brand has a story that a product page cannot communicate.
• You are entering a new chapter and need to explain what the brand stands for.
• You need an emotional centrepiece for a launch or campaign.
• Your business needs people to understand the company behind the product or service.

The first question

The first job is deciding whether a film is the right use of budget and attention. If a shorter piece of work will do the job better, PixlGen Studio will say so. Where a film is right, it often works best as the centrepiece of an integrated campaign, cut down for social formats and placed on a website built around the same story.

Every film is directed by Fida Habib, Founder and Creative Director.

Related services

See all services